Every media company relies on Excel to organize content orders—but what happens when a spreadsheet becomes too large to handle?

A few years ago, one of the major global studios (not Netflix or Prime) approached us with a unique challenge. To correctly position each asset within their catalog, they had to combine data from six different legacy systems—technical, operational, legal, marketing, and more. The result was a massive Excel file with 150,000 rows and 3,300 columns, weighing over 200 MB. Opening the file could take five minutes, filtering required trial-and-error attempts, and in some cases, machines couldn’t even load it.

In a casual conversation by the coffee machine, their team told us how much they wished for a system like Oxobox. We quickly built a proof of concept that turned into a long-term engagement. Instead of manually combining spreadsheets, we provided an inbox interface where the six Excel files could be dropped. Oxobox automatically identified the correct loading sequence, validated dependencies, and transformed them into a unified, parametrizable dashboard.

From there, users could:

• Instantly view all assets in a clean, interactive dashboard.

• Customize, filter, and save views.

• Export results back into Excel for reporting or auditing purposes.

The strategic advantage was immediate:

• Speed: onboarding complex catalogs went from days of manual work to minutes.

• Accuracy: automation removed human errors in file ordering and reconciliation.

• Scalability: teams could confidently manage tens of thousands of assets without relying on a single “master Excel.”

And the irony? After all that heavy lifting, the final output often ends up… back in an Excel. Because in this industry, no matter how advanced the system, Excel always seems to have the last word.

#Oxobox #DigitalSupplyChain #ExcelIntegration #WorkflowAutomation #Streaming #FilmDistribution #OperationalExcellence #MediaTech #ContentManagement